Consistency – The bookends of success is on the front-end initiative, the ability to start something, and on the back-end is to close it, the ability to finish it.
But in between those two bookends of success is consistency.
We are know people who are brilliant, but not consistent. Creative, but not consistent.
What happens when we lack consistency? We are dependable.
Leadership has to always be dependable. Leaders always have to be there. Leaders have to be that solid rock.
Here is what we know: You do not have to be brilliant to be consistent. You do not have to be creative to be consistent. But you do have to be disciplined.
And leaders, and online businesses, are always aware that everyday people are depending on them, and therefore, consistency is essential to a leaders life, to an online business.